Selected Work

Systems shipped, not slides pitched.

I'm Scott — a marketing and brand lead of twenty years who started building the technology too. Most marketers hand off the build; most builders can't do the brand. I do both, start to finish. Every site, app, and tool below I designed, built, and shipped myself, with AI-native tooling doing the work of a full team. Same brief as an agency. Very different math.

Today that runs from a national performance brand's storefront and dealer channel to a drive-in that's been open since 1959 — plus a general contractor licensed in 35 states, a dealership, and the businesses we own and operate ourselves.

19Live systems
10Industries
1Builder
7 daysIdea to live, when it counts
Scott Foster, founder of Wicko Waypoint
Scott FosterFounder & builder

Current Work · Clients & Our Own

What’s live right now.

packardperformance.com
Packard Performance storefront

Powersports · Fractional CMO

Packard Performance

Forced induction for side-by-sides — supercharger kits, forged wheels and sand tires shipped nationwide out of Clearfield. The whole marketing seat: brand voice and visual system, a rebuilt storefront running on its own front end over Shopify, every product page rewritten, the dealer channel, the email program, and the trade-show floor itself.

Brand voiceHeadless storefront250+ product pagesDealer portalTrade show
packardperformance.com →
saltomoto.com
Salto Moto dealership site

Dealership · Brand + Site + Operations

Salto Moto

A rider-run dirt bike dealership ten minutes off I-15 — the Segway, Rieju and TM Racing dealer for Utah, with a graded pre-owned floor and a parts counter that ships nationwide. New brand, new site, and a custom dealership system built to replace the off-the-shelf software it outgrew.

IdentitySiteParts commerceCustom DMS
saltomoto.com →
cookbuilder.com
Cook Builders site

Construction · Brand + Site + Lead Routing

Cook Builders

A national commercial general contractor — multi-state rollout programs and ground-up builds, licensed in 35 states — with decades of finished work and a web presence that didn’t show any of it. New brand-forward site on its own domain, the project story told properly, and every inbound lead wired straight to the estimator.

BrandSiteLead routing
cookbuilder.com →
turdcowboy.com
Turd Cowboy service site and customer portal

Home Services · Ours, On Purpose

Turd Cowboy

Our own dog-waste-removal route in Davis County — brand, site, customer portal, instant follow-up and route optimization. It exists so the home-services stack gets tested on a business we have to run ourselves before it’s pointed at a client’s. It also happens to be the build that won us the next client.

BrandBookingCustomer portalRouting
turdcowboy.com →
obrapayments.com
Obra milestone escrow platform

Fintech · Product

Obra

Milestone escrow for residential construction, built in Farmington and piloting on the Wasatch Front. Construction money sits in licensed Utah escrow and only moves when the work is proven. La obra is the jobsite — we named it after the work.

ProductEscrowBrand
obrapayments.com →

Featured · Rebrand

A 1959 pizza institution, rebuilt for how people order now.

Online ordering, built in

Litza's Pizza

Litza's is the pizza half of the Hires family — decades of loyal regulars and a website that no longer matched the food. We rebuilt it end to end: a new identity, a faster site, and online ordering wired straight into the experience, so a drive-in classic takes orders the way its customers actually order.

Before · litzaspizza.com
litzaspizza.com
Litza's Pizza site before the rebrand
After · the rebuild
litzas.wickowaypoint.com
Litza's Pizza site after the rebrand, with online ordering
See the rebuild →

Davis Education Foundation · 2023–Present

The foundation years.

gala.daviskids.org
Gala sponsor portal and interactive seating platform

Events · Ticketing + Ops Platform

Gala Ticketing & Sponsor Platform

End-to-end event tech for a multi-auditorium fundraising gala: sponsor portal, interactive seat selection, meal management, QR check-in and automated text-and-email guest delivery. Designed, built and operated solo — ran the live 2026 event and replaced paid third-party tools.

SeatingTicketingQR check-inSMS + email
gala.daviskids.org →
onemoredoor.org
One More Door campaign site

Campaign · Film + Web

One More Door

Concept, iconography, creative direction and film for the Foundation’s flagship campaign — it ran as a pre-movie theater ad and became the story behind Utah’s first 16-bed residential Teen Living Center. Site designed, built and gifted to the nonprofit.

$5M+ raisedBest of State
onemoredoor.org →
daviskids.org/lunchangel
Lunch Angel campaign film poster

Campaign · Animated Film + Web

Lunch Angel

A campaign so no child goes without lunch — born from a real moment at the Ogden Christmas Village Giving Machines. Produced independently from concept to completion: illustration, animation, voice and an original score across a dozen AI and traditional tools, plus the campaign site and donation flow.

daviskids.org/lunchangel →
daviskids.org
Davis Education Foundation website

Nonprofit · Rebrand + Web

Davis Kids

Complete rebrand and ground-up rebuild for a $9M education foundation serving 70+ schools and 75,000 students — fully custom site, plus a private board app covering communication, documents, events and asset sharing.

daviskids.org →
childspree.org
Child Spree registration platform

Program · Registration Platform

Child Spree

The registration and sponsorship system behind the Foundation’s back-to-school program — outfitting hundreds of students each August with Kohl’s and community partners, from family sign-up to sponsor management.

childspree.org →

In Production

The rest of the map.

hiresbigh.com
Hires Big H marketing site

Restaurant · Brand + Web + Ops

Hires Big H

Utah's original drive-in since 1959. Brand refresh, marketing-site rebuild, public-review aggregation across Google, Yelp and TripAdvisor, and an ops dashboard that pulls daily signals into one place.

hiresbigh.com →
valukeep.com
ValuKeep AI claims and inventory platform

Insurance Tech · AI Product

ValuKeep

Photograph any item; AI identifies it, values it, and writes the documentation. Productized from a live total-loss fire claim.

$104,822$158,954 recovered
valukeep.com →
chaptercrew.com
Chapter Crew kids reading program

EdTech · Web + App

Chapter Crew

A kids' reading program — 60 books across three age bands, gamified progress, and a companion app built to get kids reading and keep them going.

chaptercrew.com →
winslow.fosterlabs.org
Winslow AP exam study app

EdTech · Built for one student

The Study App

A student who couldn't focus, one AP exam, and a pile of messy class notes. We digitized and expanded them into an organized guide with quizzes, a progress tracker, and just enough gamification to keep him going.

He passed.
winslow.fosterlabs.org →
regencyhoney.com
Regency Honey e-commerce store

E-Commerce · Brand + Store

Regency Honey

Raw Utah honey, sold direct. A brand and a full storefront on Cloudflare — product pages, cart, and checkout, without the platform tax.

regencyhoney.com →
longbournpapers.com
Longbourn Papers letterpress stationery store

E-Commerce · Custom Commerce

Longbourn Papers

A letterpress stationery brand with a bespoke commerce stack — custom storefront and media on Cloudflare Workers and R2, built to match the craft it sells.

longbournpapers.com →
transformer.wickowaypoint.com
The Transformer at the End of the Street — novella site with free audiobook

Fiction · Book + Audio + Web

The Transformer at the End of the Street

A literary spy novella — written, narrated, and published as its own product: an eight-chapter free audiobook with a custom web player, a downloadable ebook, and a collector's-edition brand, start to finish.

transformer.wickowaypoint.com →
usappraisers · private tool
US Appraisers AI appraisal dashboard

PropTech · AI Dashboard

US Appraisers

An AI appraisal dashboard that runs the review-and-value-management workflow end to end — a working internal tool for a residential appraisal practice.

Private engagement — no public link

Have something that needs building?

Same brief, different math. One builder, AI-native tooling, agency-quality output — usually faster and for less.

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