Wicko Waypoint · Growth Systems for Local Business

Your best customers
are finding you —
then leaving.

We build the whole system that turns a local search into a booked job: the brand people trust, the website that sells at eleven on a Saturday night, and the follow-up that never misses a lead. Fixed prices. Live in 30 days. And a dashboard so you can actually see it working.

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1959
Drive-In Institution, Now Ordering Online
$159K
Documented on a Single Insurance Claim
7 Days
First Call to Live System
100/100
Newest Client's AI-Readiness Score

The Problem

Sound familiar?

Four things quietly cost local businesses more work than any competitor ever will.

Your site looks like 2014

People decide in about three seconds. If the website feels dated, they assume the business is too — and they call the next name on the list without ever telling you why.

A lead calls once. You were on a job.

By the time you get back to the truck and call them, somebody else already booked it. Most businesses take hours to respond. The job goes to whoever answered first.

You're invisible on the map

If you're not in the top three on Google Maps for “near me,” you're not in the conversation at all. Most people never scroll past those first three.

Five tools that don't talk

A website here, a booking app there, reviews somewhere else, and a notebook in the truck. Nothing connects, so nothing compounds.

What We Build

One system.
Four jobs it does for you.

Not five vendors and a project manager. One connected system, built once, that keeps working after we hand it over.

A brand people trust before they call

Logo, colors, voice, truck wraps, signage. The things that make a two-truck operation look like the obvious choice instead of a gamble.

A website that books the job

Fast, mobile-first, and built to convert rather than to win design awards. It sells for you at eleven on a Saturday night while you're asleep.

Follow-up that never misses

The second someone calls or fills out a form, they hear back — automatically, in under five minutes, whether you're on a roof or at dinner. Speed is the cheapest advantage in local business and almost nobody takes it.

Reviews and visibility that compound

Automatic review requests after every job, a Google profile that's actually filled out, and content that keeps you turning up — in search results and in AI answers.

Live Work

Real businesses.
Real numbers.

Systems running in production right now — and we track what they do. Full breakdowns live on the results page.

Litza's Pizza — rebranded site with online ordering
Restaurant Rebrand + Online Ordering

Litza's Pizza

A decades-old pizza institution that looked its age online. New identity, a much faster site, and online ordering built in — so a classic drive-in takes orders the way people actually order now.

litzas.wickowaypoint.com →
Hires Big H — rebuilt site for the 1959 drive-in
Restaurant Site + Reviews

Hires Big H

A Salt Lake drive-in that's been feeding the valley since 1959. Rebuilt site, reviews pulled together from every platform in one place, and an ops dashboard the team actually opens.

hiresbigh.com →
BIG FOOT Cleaning Solutions
Cleaning Brand + Site + CRM

BIG FOOT Cleaning Solutions

A brand-new cleaning company taken from name to launched: identity, website, customer management, and two dozen articles earning search traffic before the first truck rolled. It scores a perfect 100/100 on AI readiness — checked by our own public audit tool.

bigfootcleaning.wickowaypoint.com →

Prove It

Don't take our word for it.
Take your own site's.

We built a free tool that checks whether ChatGPT, Claude and Perplexity can actually read your website — reach it, understand it, pull your phone number out of it. Ten seconds. No email. Nothing installed.

Our clients' sites, scored by it in July 2026: Litza's 100 · BIG FOOT 100 · Turd Cowboy 94 · Hires Big H 91. Run yours and see where you land next to them.

Run the Free AI Audit

Yes, it grades our own work too. That's rather the point.

Tested On Ourselves First

We don't sell anything
we haven't run ourselves.

Every part of this system runs a real business we own before it ever gets pointed at yours. If something doesn't work, we find out on our own dime.

Turd Cowboy

Our own dog-waste-removal route in Davis County. Same website, same customer portal, same instant follow-up we'd build for you — plus route optimization, because we're the ones driving it.

turdcowboy.com →

ValuKeep

Started as one insurance claim for one family and became a product. Photograph an item, AI identifies and values it and writes the documentation. It grew a single documented claim by $173,000 and replaced hundreds of hours of cataloguing.

valukeep.com →

Obra

Milestone escrow for residential construction, built in Farmington and now piloting on the Wasatch Front. Construction money sits in licensed Utah escrow and only moves when work is proven. La obra is the jobsite — we named it after the work.

obrapayments.com →

How It Works

Three steps.
No mystery.

01

We find the leak

The free Growth Audit. We look at your site, your Google profile, your reviews, and how fast a new lead actually hears back. You get a straight answer about where you're losing customers — whether or not you hire us.

02

We build the system

Fixed price, fixed scope, agreed before anyone starts. Brand, site, follow-up, reviews — built together so they actually talk to each other. Live in 30 days.

03

You book more jobs — and you can see it

A live dashboard: leads, calls, bookings, reviews. No mystery invoices, no “trust us, it's working.” You'll know what your marketing is doing because you can watch it do it.

Pricing

Three packages.
Real prices.

No discovery-call runaround before you're allowed to know what things cost.

Launch

$3,500

For a business that needs to look credible and start capturing leads.

  • Brand refresh — logo, colors, voice
  • Conversion website, up to six pages
  • Google Business Profile set up properly
  • Lead capture wired to your inbox
Start here

Growth System

$6,500

The whole system. This is the one that actually changes your month.

  • Everything in Launch
  • Customer management built in
  • Instant text-back on every missed call
  • Automatic review requests after each job
  • Online booking or ordering
  • 30 days of content to launch with
Build my system

Command

$9,500+

For multi-location or multi-service operations that need the full machine.

  • Everything in Growth System
  • Landing pages per service or location
  • Paid social set up and running
  • Custom AI automations for your workflow
  • Operations dashboard
Let's scope it

Then we stay. Care $497/mo — hosting, edits, upkeep, monthly report. Growth Partner $997/mo — everything in Care plus automation management, content, review campaigns, and your live results dashboard. Scale $1,997/mo — adds paid ads management and monthly strategy.

Live in 30 days, or the build is free.

Who's Actually Doing The Work

One operator.
No account managers.

I'm Scott. Twenty years running brand and marketing — and somewhere in there I started building the technology too, because waiting on a dev shop was killing every good idea before it got out of the room.

Wicko Waypoint is one person with serious AI leverage, which means you get work that used to take a five-person agency, faster and for less. You talk to the person building your system, not to someone relaying messages to them.

And I test everything on my own businesses before it touches yours. That's not a slogan — there's a dog-waste route in Davis County running on this exact stack.

The audit tool up the page isn't a marketing widget either. It's our own product, running live, grading our own clients in public. That's the difference between an agency that talks about capability and an operator who ships it.

Who We Build For

We know your business.

Restaurants & Food

Menus that load fast, ordering that works, and photos that make people hungry before they've decided.

Cleaning Services

Quote requests that convert, scheduling that isn't a group text, and reviews that build up week over week.

Home Services

Every call captured, every lead answered in minutes, and a map presence that puts you in the top three.

Professional Services

Credibility first. Clear positioning, clean documents, and intake that doesn't leak prospects.

Let's Talk

Let's find out where
you're losing customers.

A free Growth Audit takes about fifteen minutes of your time. We look at everything a potential customer sees before they decide whether to call you, and tell you the first thing we'd fix. No pitch deck, no obligation, no follow-up sequence you can't escape.

Get a Free Growth Audit See Pricing

We respond within one business day. Usually much faster — it would be embarrassing not to.