Scott Foster
I create the marketing, and build the tools that power it. A marketing and brand leader of twenty-plus years, and the one-person studio behind Wicko Waypoint.
Strategy, design and software. Same hands.
I've spent years at the intersection of strategy, technology and communication, helping organizations figure out what they actually need to say, build and measure. Not what's trendy. What works.
From 2023 to 2026 I was Marketing Director at Davis Education Foundation, where I led all marketing, brand and technology for a $9M foundation serving 70+ schools. Today I run marketing for Packard Performance, and Wicko Waypoint is where everything else gets built.
Most marketers hand off the build, and most builders can't do the brand. I do both, start to finish, at production quality. That's rare, and it's the whole point.
VP of Marketing, Packard Performance
And Wicko Waypoint, where almost every client arrived as a friend, a neighbor, or someone they sent.
- Brand strategy and identity
- Campaign and content strategy
- Video production and motion graphics
- Web and mobile applications
- AI integration and automation
- Marketing automation, SMS and email
Projects I've designed and built.
Claim Recovery Portal
After a client lost their home to a fire, I built a tool to rebuild the insurance claim: photograph any item and AI identifies it, estimates its value and writes the description, with receipts attached as proof. Hundreds of hours of cataloguing became an airtight, documented inventory.
Now ValuKeep →One More Door
A concept-to-film campaign I created from iconography to creative direction, produced live with a hired director and crew. It ran as a pre-movie theater ad, raised more than $5 million and won Best of State for Community Communications.
onemoredoor.org →Lunch Angel
A campaign film made end to end on my own: illustration, animation and voice work across a dozen tools, with an original score I composed. Concept to final cut, one person.
Gala ticketing and sponsor platform
A full digital experience for a multi-auditorium fundraising gala: sponsor portal, seat selection, meal management, QR check-in and automated guest messaging. Built and run solo, replacing paid tools.
Davis Kids website
A full rebrand and rebuild of the foundation's website as a fully custom site, plus a private board of directors app for communication, documents and events.
Phone-editable CMS
A platform that lets non-technical clients update their live websites from a phone. Instant changes, no rebuilds, no developer needed. Running on live business sites today.
cms.wickowaypoint.com →Twenty years, one throughline.
From appraising real estate at 17 to leading marketing and technology for a $9M foundation. The common thread is owning the whole problem, from the strategy down to the system that runs it.
B.S. Economics, University of Utah. Licensed Real Estate Agent (UT, 2012 to 2022). Licensed Residential Appraiser (2004 to 2014).
- VP of Marketing, Packard Performance2026 – NOW
- Marketing Director, Davis Education Foundation2023 – 2026
- Owner, Wicko Waypoint2016 – NOW
- Community Sales Manager, Garbett Homes2014 – 2022
- Sales Agent, The Group Real Estate2012 – 2014
- Senior Residential Review Appraiser, Zions Bank2009 – 2012
- Full-time volunteer service, London, England2004 – 2006
Best of State. Twice.
The night One More Door won Best of State for Community Communications: a campaign built from concept and iconography through creative direction and a live film shoot. It ran as a pre-movie theater ad and raised more than $5 million.
The Foundation's Teen Resource Center work earned a second statue, for storytelling and fundraising that grew three centers into one in every high school in the district, plus the first 16-bed residential Teen Living Center.
Let's build something worth seeing.
Tell me what you're working on. I'll listen first, then tell you what I'd do.